Retail Store Display Fixtures

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Using Retail Store Display Shelving: A New In-store Merchandising Strategy

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Of late, retailers are struggling to match a pace with online stores. Customers prefer doing online shopping owing to time and money saving element. In such situations, retailers are thinking innovative strategies to match a pace with changing retail landscape and thus implementing new in-store merchandising rules. In order to attract, inform, engage and sell merchandise, retailers are using the concept of shelving display. Retail store display shelving is a kind of display which uses the available space on shelving units for showcasing products and interacting with customers.  Some of the best examples of such kind of displays are:

  1. End- Cap Displays: These are the shelves placed at the end of a retail shelf displaying merchandise on both the sides. The customers notice items displayed on end-cap displays when they pass from one aisle to another. Such kind of display arrangement is common in grocery store as end-cap displays make an effective and space-efficient display for showcasing small-sized products.
  2. Shelf Talkers: Another popular category of retail store display shelving is shelf talkers. Also known as hang-tags, these are kinds of promotional signage used on aisle shelves in a perpendicular manner. These hang-tags educate customers about the product and attract their attention to that particular aisle. While designing a shelf talker, it is a good strategy to use color similar to the packing of the product. This establishes a connection with the placed product and allows shoppers to understand the connection.
  3. Clip Strips: The clip strips are hanging strips in a vertical position used for holding small products. These strips are placed a few inches above the main merchandise to get the customers’ attention. Such kind of retail store display shelving arrangement helps in cross-merchandising. For instance, clip strips help in increasing sale of lip balms or rubber bands placed next to cosmetic products.

Using display shelving fixtures in an unusual manner is one of the strategies that retailers are adopting to woo their customers and increase sale of a retail store. For purchasing different kinds of display shelving units at cost-effective range, look for an online store exclusively dealing with display fixtures.

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