Entice your buyers' minds through Mannequins and Body Forms
Most of you might have bought something from the shop because something caught your eye. Even a boring shop comes lively, the ambiance is enhanced. Also, it makes you aware of the type of brands that the shop exhibits and you can advertise more about your merchandise, than any other form of advertisement. These forms of display are one-time investments, and you can just keep on upgrading your brand, and style without spending extra on an advertisement. This form of display is something that any of your buyers can relate to. When you advertise in any form of media, it just informs about the brand. But a buyer will only relate to the product when it is worn by someone, and they can visualize themselves in it. Hence the use of mannequins in the stores.
Mannequins and their body forms are one of the best forms of visual merchandising. Your customer can visualize themselves wearing the same outfit, and going for it. Most of them start from window shopping leading them to buy the product. In addition to the outfit, you can also display pieces of jewelry and various other accessories. To lull in the customer towards your boutique or your shop, an attractive and high-impact display is required. Style up those beautiful mannequins in a creative and eye-catching image. Plan the image of how you are going to project your brand or shop and accordingly make use of the key products to create that image.
You must select and put on the best of the products out for display to make them competitive and eye-catching. When it comes to mannequins and their body forms there are different types- headless, abstract, tailors dummies, realistic, and display forms. You need to make a wise choice that is following the needs and one that depends on the factors such as condition, type, and budget. The importance of putting them up in your stores are varied:
- Used to demonstrate how a dress is draped
- Projecting the style as well as the uniqueness of the store
- By displaying the fashion they are instrumental in influencing the minds of the customers to buy that particular product
- Thus, by attracting customers to the store, mannequins help generate revenue as well as profit
You need to understand getting the right one for your shop. Do not get any heavy ones. Remember, even though you have workers to do the work for you, there might be times when you might have to do the work all by yourself, hence get the one that you can easily carry around. Place it carefully, and should not be an object that hinders the movement in the store. Getting the right size too is important as per your targeted market. To attract customers, do not keep the mannequin just at the entrance or exit. The outfit or the pieces of jewelry or the accessories should perfect fit the mannequin, or else your customer might have a second thought. You need to keep changing the position and regularly keep changing the outfit to infuse in the mind of the customers that your store is fashion conscious. Clean the mannequins regularly, a untidy one will make the customer go away. In addition, they would not want to try out that particular outfit if it is dirty. Keep changing the fashion at regular intervals, according to the festivities or season, to project how brand conscious you are and also to avoid monotony.
There are lots you can do with the mannequins and their body forms. Here are some tips to get the right type
- Abstract- Sleek, modern, and futuristic, anything that your high-end fashion conscious would want for
- Headless- Can be used for a modern and classic display of clothing
- Realistic- A creative way to attract customers, because they look so real. They can be adjusted in the torso and the arms making them stand in varied moves.
- Tailor- They are classic and on-trend and can be used for any age group and any gender, with varied different bases- from wooden to metal disc bases.
- Display forms- One of the cost-effective ways to display any type of clothing for any age group or gender. And this also includes a variety of colors and styles
This is your world and with the help of a mannequin, you know how to create an impact upon the customers to get to your brand of clothing and accessories.
